About me.

When I was about 13 years old, I decided I wanted to write ads when I grew up.

When I was 18, I started writing ads in São Paulo.

When I was 27, I started writing ads in London.

I’m now a 36-year-old creative director with the same excitement that 13-year-old boy had about writing ads.

During this time, I’ve won a few awards for the ads I’ve written, including Cannes Lions, D&AD, One Show, LIA, and others. I’ve also judged work at D&AD, Creative Circle, Cannes Young Lions, and other festivals.

In 2022, I was ranked the #6 copywriter in the world (#1 in the UK) in the Cannes Lions Report.

I also love mentoring people who, like me, want to write ads when they grow up — whether inside the agency, through initiatives like SheSays, JOLTs, and SCA, or simply people who reach out directly.

AGENCIES:

VML London (current).

BBC Creative.

JOAN Creative.

AMV BBDO.

Publicis London.

FCB Brazil.

Mullenlowe Brazil.

McGarryBowen Brazil.

Smaller places that you might not know but were very important to me as a professional.

AWARDS:

Cannes Lions

D&AD

One Show

LIA

Creative Circle

Brazilian Creative Club

Smaller awards that you might not know and weren’t very important to me as a professional.

Jury Member:

D&AD New Blood 2023

Creative Circle 2023

UK Cannes Young Lions 2023

AdForum Phnx 2023

D&AD New Blood 2022

UK Cannes Young Lions 2022

Crystal MAD Festival 2018

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