Lastminute.com | Whatever makes you pink
What does a bird's pigmentation have to do with travelling? Well, weirdly, everything. For lastminute.com's new pan-European brand campaign, we found our pitch winning idea in the anatomy of flamingos.
On social media, our flamingo was doing everything that made it pink, showing the different experiences lastminute.com has to offer.
Oh, and there were also these little fellows that were featured on OOH and social ads. You can even use them as stickers on your Instagram stories.
The flamoji, as we came to call them, were designed and animated by Duncan Rogers and Lewis Bolton.